Binance Co-Founder Flags Impersonation Scam, CoinUp Denies Association
A senior Binance executive has alerted the public to an alleged scammer using a fabricated identity, prompting another crypto platform to clarify its non-involvement.

The brief
Yi He, a co-founder of Binance, recently issued a warning concerning an individual operating under the name "Zhu Pan." This individual is reportedly impersonating her to defraud others, primarily through Chinese-language communications. Following this alert, the crypto platform CoinUp proactively issued a statement. CoinUp explicitly distanced itself from the alleged imposter, stating it has no connection to "Zhu Pan" or their activities.
- Binance co-founder Yi He warned about an alleged impersonation scammer named "Zhu Pan."
- The scammer is reportedly using Chinese-language posts to conduct fraudulent activities.
- CoinUp, another crypto exchange, disavowed any association with "Zhu Pan."
- The incident highlights ongoing concerns about identity-based scams in the cryptocurrency space.
Why it matters
This incident underscores the persistent challenge of identity fraud within the rapidly evolving cryptocurrency ecosystem. For Binance, a prominent global exchange, such warnings are crucial for protecting its community and maintaining trust. The swift disavowal by CoinUp demonstrates a proactive approach to managing reputation and preventing guilt by association. These types of scams can erode user confidence in platforms and the broader digital asset market, potentially leading to increased regulatory scrutiny concerning user verification and platform security measures.
Original reporting
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